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Angry Birds to Fly into Facebook?
March 12, 2011
After accumulating $42 million from investors, Angry Birds developer Rovio has some big plans for the game.
Y STEPHANIE STOUFFER
Anchor: Jennifer Meckles
The world’s no. 1 selling app is getting even bigger. Angry Birds hit the jackpot with its first shot at fundraising -- $42 million from investors. The game’s developer, Rovio, announced the massive investment this week -- and its big plans to go social and become a brand name.
Now known as a major player in the mobile gaming industry, Rovio is hoping to fly into social networking -- and land success on Facebook. Friends will be able to play Angry Birds with each other online. Rovio’s "Mighty Eagle" Peter Vesterbacka hinted to Wired UK back in January that it’s putting a new spin on the Facebook version.
“There will be completely new aspects to it that just haven't been experienced on any other platform … The pigs will have a more prominent role.”
And he went on to reveal even bigger plans for the company...
“We're building an integrated entertainment franchise where merchandising, games, movies, TV, cartoons and comics all come together … Like Disney 2.0.”
GamesBeat is calling this mobile gaming nirvana, citing mobile phone users still amount to five times the number of Facebook users.
“The deal shows that at least one mobile game company is able to attract marquee investors and a valuation ... that social game companies attracted in their run-up to the big time. At some point, the industry will flip, with Facebook becoming the smaller part and mobile becoming the bigger part.”
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