Bra colors create Facebook controversywww.kplr11.com
Facebook users were updating their statuses which read a variety of colors such as black with pink polka dots and grey with pink swirls.
The color craze was supposed to be lighthearted and fun, but when it went viral, it caused controversy.
The color status craze was to create cancer awareness.
The Facebook chain email sent out read:
"Just write the color of your bra in your status. Just the color, nothing else. Then copy and send this to the girls on your friend list, absolutely no men. It will be fun to see if this will spread the wings of cancer awareness."
"I heard about it two days ago," said Facebook blogger Alyssa Morrison.
Another user, Haley Middlebrook said, "The other night I was noticing a lot people had their status as different colors."
Breast cancer survivor and spokesperson for Susan G. Komen Foundation, Deena Schmidt said it's a creative way to get the word out.
"One in eight women is going to get breast cancer" said Schmidt.
The men even began to weigh in.
"I believe in that 100%, any conversation is good," said Joe Tomasi.
Some bloggers were asking if this campaign actually raised awareness. One blogger was rubbed the wrong way.
She wrote on the Susan G. Komen Facebook wall, "If you want to raise awareness for breast cancer, try joining the race for the cure, donate your time, your money, your mind, not your bra color."
"This angers me so much because this whole thing is turning into a joke. Unacceptable!" the blogger criticized.
It's unclear who actually started the bra color campaign but Schmidt said reminders can save more lives.
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