Color: New social photo app arrives for iOSBy Jason D. O'Grady | March 24, 2011www.zdnet.com
Armed with $41M in pre-launch venture from Sequoia Capital, Bain Capital, and Silicon Valley Bank (which is more than they gave Google) Color Labs today launched its social photo-sharing app, Color.
In additional to launching on the App Store Color Labs also purchased the domain color.com for a reported $350,000 where it has staked its virtual claim. (Update: It bought colour.com too, price TBD).
The app’s concept is ridiculously simple, and probably best described by the simple description on the App Store:
- Use Color to take photos and videos with other people who have iPhones within 150 ft to create a group album.
- For parties, play dates, lunch? You get their photos, they get yours.
- Share any album with Twitter and Facebook.
- Color is a social network for your iPhone.
An Android version of Color is also available.
Update: I agree with Lockergnome’s Kelley Clay, Color could be a little creepy. Check the fella in the first screenshot on their App Store page. Color might want to replace that shot — if it expects to get any female users whatsoever.
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