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YouTube’s New Merger Aims to Help Aspiring Producers
March 9, 2011
Youtube announces a partnership with Next New Networks. Will this be a positive change for the site or the end to an access-to-all era?
Y: JACQUELINNE MEJIA
You're watching multisource tech video news analysis from Newsy.
Next New Networks COO Liam Collins has a reason to be dancing in his seat - or on the conference table - the web video start-up announced a partnership with Google-owned video giant YouTube - to form YouTube Next.
Video: Beet.TV
On YouTube’s blog, Tom Pickett wrote that the partnership will not be focused on creating content. Instead it will focus on providing tools and resources for semi-professional video producers to develop higher quality videos - and reach a larger audience.
Started four years ago, Next New Networks, originally created in house productions - but then started promoting user-generated content. The Los Angeles Times reports on Next New Networks’ transition - and how it allowed them to be successful.
“...in the last 18 months, the company shifted its focus to outside talent, including music video DJ Mike Realm and the Gregory Brothers band. It has a stable of 75 video creators. The shift also helped the 17-person company become profitable at the end of 2010.”
YouTube’s acquisition comes after an effort to increase the quality of content on its site. In the past, YouTube partnerships have created a win-win situation for both parties. A writer for Entrepreneur.com explains the benefits of these types of partnerships.
“For some people, the partnership can be big business. YouTube recently said it is running ads on videos more than 3 billion times a week, an increase of 50 percent over last summer.”
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