Nearly every single one of the 20 most actively searched terms has to do with "old cartoons." Folks, it seems, are looking up cartoon images for a viral campaign that's gaining a lot of traction on Facebook: People are changing their profile picture to an old cartoon image (Foghorn Leghorn, Bugs Bunny, Captain Caveman, Hong Kong Phooey, etc.), apparently to raise awareness of violence against children.
The origins of the campaign itself are less clear -- there's a Facebook page created by "an unnamed volunteer who aims to raise awareness about Worldwide Violence Against Children and Child Abuse," but no actual website, no detailed information about the issues at hand, no way to donate money, and nothing about the history of the campaign.
As Mashable noted in a widely shared post about the campaign, National Child Abuse Prevention Month isn't until April.
There have been a number of instances of Facebookers changing their profile pictures -- also sometimes called avatars -- to support a political cause. Last year many people dyed their profile shot green in support of Iranian protesters, and around that time some also "blacked out" their avatars to show solidarity with copyright activists in New Zealand.
It was started by a British charity, the NSPCC, as a campaign to spread awareness of child abuse.
Change your Facebook profile picture to a cartoon character from your childhood and invite your friends to do the same for the NSPCC. Until Monday (December 6th) there should be no human faces on Facebook but an invasion of memories. This is a campaign to stop violence against children.
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