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Tuesday, September 13, 2011

Facebook Burns Up Americans' Time More than Any Other Web Activity


Facebook sucks up Americans' time

By: Eric Mack


The folks at Nielsen have confirmed what we've long suspected--we waste more time on Facebook than anywhere else. The famed media metrics and ratings company says in its latest social-media report that Americans spend more time on Facebook than any other destination on the Web--about 53 billion total minutes in the month of May 2011 alone.
That's even more time than we spend streaming Pandora, which last quarter ate up 1.8 billion hours of listening time, an activity that requires much less interaction, or even being in the room. The Facebook tally is also just short of the amount of total hours spent by gamers playing on XBox Live, which at one point last year Microsoft estimated to be a total of a billion hours a month. That's a global number though, so take away all those overseas game junkies, and odds are that Facebook is still bigger here in the land of the free and the home of the Liked.
Another statistic in the report finds that Americans spend 23 percent of their time online on social networks and blogs, more than twice as much time as the No. 2 activity, online games, at 10 percent. The data reveals not only that we are a remarkably unproductive society online but also that Nielsen must not be spending much time on the medium it purports to be measuring. I can't think of another reason to combine social networks and blogs into a single category. Why not have another category for time spent on "IRC and HAM radios"?
In the "good news for Carol Bartz a little too late" category, Yahoo is a distant but still surprising No. 2 behind Facebook, beating out Google, AOL Media Network, MSN/Live/Bing, YouTube, and eBay, in that order.
Facebook also dominates the wireless scene, with a mobile audience four times the size of the No. 2 social network on this metric: Twitter.
Can't let it go... all the categories Nielsen deems bigger than "blogs."
(Credit: Screen capture by Eric Mack/CNET)

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